When writing the Scream holiday party recap this year, we thought – why not get quotes from those who lived it. To keep up with Scream Agency in 2015 visit, connect and follow. ![]() “When it’s created with a purpose and grounded in a mission and culture, it means even more.“ With a fresh, modern look, the agency hopes to reflect the creative culture that is synonymous with advertising & public relations. As of January 2015, Scream will be unveiling its newly redesigned office. “Although a daunting task, it’s a designer’s dream.”Īlong with the updates made to the logo, Scream’s workspace is also undergoing a facelift. “Changing a brand is a delicate balance of time, ego, forecasting, color, emotion, false starts, do-overs, self-loathing, exaltation, happiness and finally a decision,” said McLaughlin. It was definitely time to give the logo a clean, updated, contemporary look.” But comfort is what you get from a blanket, not a creative environment. “After 18 years, the logo had grown comfortable. “In any industry, it’s important that your brand reflects the work you create, and it should mature over time,” says Lora Ledermann, founder of Scream Agency. The perfect match for Scream Agency – mom would approve. ![]() The new logo is slender but strong, sharp yet not unpleasant to cuddle with, loud but not offensive. Luckily, it was love at first sight, as “the one” was McLaughlin’s first design. The task of rebranding and designing the logo fell into the capable hands of Scream’s art director, Gem McLaughlin. ![]() It began with the courting of multiple fonts, wining & dining Pantone colors and ultimately meeting “the one” good enough to take home to mom. In discussions about the logo, the team felt that creating a new look was similar to starting a long-term relationship. The new logo provides a fresh face to the Denver-based agency, which first opened its doors in 1997. The change comes 18 years after its predecessor. 17, 2014) – Scream Agency, a full-service advertising, branding, digital and public relations agency located in LoDo, announces the rollout of their new logo.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |